Jennifer Berthelot-Jelovic Joins BranchPattern as New Client Development Director

Los Angeles, California – (July 21, 2025) BranchPattern, a nationally recognized sustainability and engineering firm, announced today that Jennifer Berthelot-Jelovic, Founder and CEO of A SustainAble Production (ASAP), has joined the firm as Client Development Director. With this move, ASAP's operations will transition to BranchPattern, and Jennifer’s decades of leadership, experience, and partnerships will fully integrate with BranchPattern's existing teams and capabilities, marking an exciting new chapter for both.

Jennifer, a pioneer in regenerative, resilient, and equitable design, has shaped global industry standards with more than 4,700 WELL® projects, dozens of WELL portfolios, and some of the world's most innovative LEED projects to her name. As one of the first WELL Accredited Professionals (WELL AP), the inaugural global WELL AP of the Year, and ASAP being the inaugural global WELL Enterprise Provider (EP) of the Year, she brings unmatched expertise in advancing wellness, sustainability, and social impact across industries.

“Joining BranchPattern allows me to focus on what I love most — working closely with clients, advancing sustainability, and creating meaningful change,” Jennifer shared. “What excites me most is now being able to offer a full range of services under one roof. Continuing to provide all the sustainability, wellness, and resiliency consulting services we have always provided, we now can add engineering, technology, acoustics, energy modeling, commissioning, performance verification testing, carbon accounting, and so much more — all of which I’ve dreamt of providing to my clients."‍

Jennifer’s addition elevates BranchPattern’s wellness practice across research, design, and performance testing, strengthening the firm’s ability to help clients implement wellness strategies at every scale — from individual projects, to communities, to global portfolios. Her leadership also deepens BranchPattern’s commitment to diversity, equity, and inclusion, as reflected in its recently renewed 4th JUST Label.

With a holistic suite of services, including sustainability, wellness, resiliency, reporting, and benchmarking, BranchPattern delivers high-performance solutions that reduce costs and carbon while creating meaningful environmental and social value. Jennifer’s deep expertise in the California market, paired with BranchPattern’s 20+ years of work in the region, solidifies the firm’s presence and signals a long-term commitment, supported by a dedicated day-to-day office in the state.

“Jen’s reputation as a leader, educator, and changemaker is second to none,” said Nate Maniktala, Executive Vice President of BranchPattern. “Her passion, expertise, and human-centered approach align perfectly with our mission. Together, we’ll expand our ability to help clients meet urgent challenges like decarbonization, wellness, and social responsibility with creativity and purpose.”

“Jen has long been a source of inspiration for so many in the industry,” added Melissa Jennings, Marketing Director at BranchPattern. “We’re thrilled to welcome her to BranchPattern and to carry forward the extraordinary legacy of ASAP as part of our shared future. This is a transformational moment for our firm and the impact we can make together.”

Jennifer’s lifelong passion for service extends far beyond her professional achievements. A devoted mother of two, she has led nonprofit school-building efforts in Nepal, Malawi, and Guatemala through buildOn, and has dedicated decades to volunteering with underserved populations and advancing human rights and environmental justice.

With Jennifer and ASAP joining the team, BranchPattern is poised to accelerate its leadership in regenerative design, decarbonization, and wellness — helping clients, communities, and ecosystems thrive well into the future.

About BranchPattern

BranchPattern is a building consultancy dedicated to creating Better Built Environments®. Our team consists of Professional Engineers, Registered Architects and Building Scientists that focus on implementing programs and solutions to optimize human experience and environmental stewardship. The firm provides broad expertise to support the sustainability goals of the Commercial Real Estate Industry throughout North America, South America and Europe.

For more information, please visit www.branchpattern.com.

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Press Contact

Melissa Jennings

913.254.3435   

Melissa.J@BranchPattern.com‍