Debbie Swanson

Debbie Swanson is a Principal and Corporate Secretary at BranchPattern, and one of the founding members of the company in 1991. With over four decades of experience, Debbie has truly been the backbone of the firm, helping it to grow and thrive with her unwavering commitment and can-do attitude. Her adaptability and deep knowledge of the company's history have made her an indispensable part of BranchPattern's foundation. For many at BranchPattern, Debbie is more than a leader—she’s like family, often described as the “mom” of the office, always caring for everyone and ensuring that everything runs smoothly.

With a Bachelor of Science in Math & Physical Education from the University of Nebraska-Lincoln, Debbie’s problem-solving skills and attention to detail have been key to her success. Over the years, she has handled everything from finance and marketing to managing contract compliance and accounts payable, as well as registration, licensure, and benefit administration. Whatever was needed to keep the company going strong. Her positive attitude and belief in “always looking for the positive in people” has set the tone for BranchPattern’s welcoming, community culture. Debbie’s impact reaches far beyond daily operations—she has served as an Affiliate member of AIA and spent eight years on the Nebraska Board of AIA, making her influence felt in the broader industry as well.

Outside of work, Debbie’s positive energy continues to shine through in her hobbies, whether she’s cooking, woodworking, or exploring new crafts. She embraces every opportunity to learn something new, bringing the same sense of curiosity and enthusiasm to her personal interests as she does to her work. Through it all, her unwavering belief in the power of positivity has been the guiding force behind her long and rewarding career.

Above all, Debbie cherishes time with her grandbabies, who are the light of her life. Whether she's spoiling them with love, baking special treats, or enjoying simple moments together, they bring her boundless joy. For Debbie, family is everything, and spending time with her grandkids is one of her greatest treasures.